Our Story

Founded in 2018, with a vision to promote crafts globally & help small artisans earn a living. We collaborate with 120+ Indian artisans, creating uniquely handcrafted and hand-painted products.

Our Vision

Our vision is to create a global brand from India which is synonymous with craft.

Our Vision

We are on a mission to:

• Design & Co-create functional products with craftsmen by fusing multiple art forms & materials for the urban market & consumers.
• Provide a better livelihood & lifestyle to the craftsmen & their families by creating a sustainable & long-term business model for them.
• Preserving the pride of India; the traditional art forms, techniques & skill set of the artisans inherited from the ancestors.